• PixMob is known for transforming audiences at major live events into part of the show through wearable LED technology—creating unforgettable, interactive light experiences. When the company discovered a promising new product concept that could revolutionize the way venues engage their audiences, it found itself at a critical juncture: how to validate the market potential of this innovation and then rapidly turn it into a standalone business unit capable of generating its own momentum.

    What Transparent Did
    Transparent stepped in to help PixMob move from concept to commercialization. Our approach included:

    • Vision Alignment Workshops: We first gathered PixMob’s leadership, product innovators, and operational heads for a series of workshops. These sessions crystallized the vision for the new product, clarified strategic goals, and aligned internal stakeholders around common objectives.

    • Comprehensive Market Analysis: Leveraging secondary research, we gauged the size and nature of potential markets—ranging from sports arenas to theme parks and corporate events. We then collaborated with Habo, a specialized research partner, to conduct primary interviews with end-users, venue operators, and procurement teams. This rigorous market outreach revealed critical insights into buyer needs, ideal price points, and the decision-making processes within target industries.

    • Financial Modeling & Go-to-Market Planning: Using the insights gathered, Transparent collaborated with Habo on a robust financial model that outlined revenue streams, cost structures, and break-even points. With financial projections in hand, we developed a tailored go-to-market strategy that included identifying priority clients, mapping out relevant trade shows and conferences, and proposing an internal growth strategy—complete with process maps, role definitions, and an evolving org chart.

    • Active Market Representation: Beyond strategy, Transparent rolled up its sleeves and represented PixMob at key industry events. By engaging directly with potential clients and partners, we generated a pipeline of qualified leads that allowed the new business unit to hit the ground running.

    The Result
    PixMob emerged from this process with a validated concept, a clear growth plan, and concrete next steps. Equipped with a data-driven financial model, an actionable go-to-market strategy, and an initial roster of prospective clients, the company launched a new business division poised for steady, profitable growth. Empowered by Transparent’s structure and strategic insights, PixMob is now ready to elevate its brand and create a lasting, revenue-generating foothold in a new segment of the live entertainment industry.

  • This client is a global leader in show automation and entertainment technology, renowned for creating large-scale, immersive experiences at concerts, theme parks, and live events around the world. While their innovations typically revolved around stagecraft for high-profile productions, the company saw a compelling opportunity to expand its footprint into the corporate market—adapting its cutting-edge technology and creative prowess for corporate lobbies, boardrooms, and brand experiences.

    What Transparent Did

    1. Market Outreach & Funnel Management
    Transparent began by examining the company’s existing CRM and identifying underutilized corporate contacts. We supplemented this data with fresh outreach to new industry players, ultimately connecting with dozens of potential clients. In parallel, we structured the business development team and refined the funnel management process—implementing a clear workflow to handle leads, define qualification criteria, and track progress in real time.

    2. Targeted Positioning & Marketing
    Shifting to corporate environments required a strategic pivot in messaging. Transparent reworked the company’s marketing materials to emphasize reliability, technical sophistication, and ROI for businesses. We ensured the language and visuals spoke directly to corporate decision-makers, positioning the company as a solutions partner.

    3. Funding & Research Initiatives
    To accelerate the move into this new segment, we helped secure public institution funding for corporate-focused innovations. At the same time, we collaborated with market research firms to gauge interest in internal product initiatives—validating demand for advanced lobby experiences, executive meeting technologies, and other bespoke corporate solutions.

    4. High-Value Deals & Prototypes
    Leveraging the company’s existing relationship with Google as a launchpad, Transparent opened doors to major corporate players like JP Morgan and Goldman Sachs. We facilitated discussions that led to two high-profile deals:

    • JP Morgan: The company designed a multisensory lobby concept for their new buildings, mapping user journeys for visitors and stakeholders to create a seamless experiential flow.

    • Goldman Sachs: The company reimagined the user experience and technological stack for the bank’s executive boardroom—where globally critical meetings take place—to support dynamic, hybrid collaboration at the highest level.

    The Result

    By fusing this company’s entertainment DNA with Transparent’s market-driven approach, the company successfully positioned itself as a transformative partner for corporate clients seeking experiential technology. The newly structured business development team and refined funnel management process continue to generate qualified leads, while targeted marketing materials speak directly to corporate needs. With tangible prototypes and marquee wins under its belt, the company has now scale its corporate division, unlocking an entirely new revenue stream and broadening the reach of its groundbreaking show automation expertise.

  • Behaviour, a leading independent video game developer in Canada, has a history of pushing creative and technological boundaries in interactive entertainment. Within its Business Solutions division, Behaviour prototyped an innovative app designed to gamify adherence to health and safety protocols in physical workplaces. Before investing further resources, the company needed to understand whether this unique concept truly resonated with the market, fit corporate buyers’ decision-making frameworks, and could stand out in a complex industry.

    What Transparent Did
    Transparent took a research-driven approach to validate the concept:

    • Industry Landscape Analysis: We began by examining the health and safety ecosystem through secondary sources, including industry reports, regulatory guidelines, and market analyses. This allowed us to map existing solutions, understand incentive structures for compliance, and highlight where gamification could make a tangible impact.

    • Identifying Key Unknowns: Working closely with Behaviour’s team, we pinpointed gaps in the product’s proposed business model: Who exactly makes purchasing decisions for health and safety solutions? How do organizations measure return on investment for compliance tools? What features would drive sustained engagement among employees?

    • Tailored Interview Protocol: Transparent designed a targeted interview guide to fill these knowledge gaps. We conducted dozens of structured conversations with a diverse range of stakeholders—front-line workers tasked with following safety protocols, corporate EHS (Environment, Health & Safety) managers who influence procurement decisions, and public policy insiders with insights into emerging regulations and standards.

    • Synthesizing Insights into Actionable Recommendations: By analyzing interview data against the initial hypotheses, we uncovered key drivers that would make the app compelling—such as personalization, leaderboards, and integration with existing safety training programs—as well as potential pitfalls like unclear ROI metrics or reluctance among certain worker demographics. We then translated these findings into strategic recommendations for Behaviour.

    The Result
    Armed with a nuanced understanding of market dynamics, user expectations, and decision-making criteria, Behaviour gained the clarity it needed to judge the app’s commercial potential. With Transparent’s insights, the company could confidently decide how—and whether—to allocate further resources to the project. In the end, Behaviour was able to evaluate the product’s viability, adjust its approach if needed, and make informed decisions about its broader portfolio strategy, ensuring that only the most promising innovations move forward.

  • Iregular is a renowned digital art studio known for large-scale public art installations that push the boundaries of creativity and technology. With over 15 years of experience, the studio had cultivated a unique artistic identity but recognized that it was time to expand its horizons and tap into new commercial opportunities. Faced with a complex landscape of potential segments—ranging from corporate experiential events to cultural institutions and tourism boards—Iregular needed a structured approach to identify the right markets and refine its offer to resonate beyond its traditional circles.

    What Transparent Did
    Transparent began by conducting a comprehensive audit of Iregular’s existing commercial operations. We examined their client portfolio, assessed the life cycles of past projects, and analyzed internal processes to pinpoint where the studio’s strengths could be translated into scalable revenue streams. Building on this foundation, we:

    • Identified Key Market Segments: We explored a wide spectrum of potential clients—from municipal agencies commissioning public art, to brand activations in retail environments—ultimately narrowing down the segments where Iregular’s immersive, technology-driven art could provide the greatest competitive advantage.

    • Facilitated Strategic Introductions: Transparent introduced Iregular’s leadership to dozens of potential partners, distributors, and cultural organizations. These conversations not only seeded new business relationships but also generated insights about pricing models, aesthetic preferences, and logistical requirements across various markets.

    • Built a Streamlined Sales Funnel: We designed a new outreach and funnel management process to systematize lead generation and follow-up. As part of this effort, we implemented a CRM platform and trained Iregular’s internal team to manage client interactions efficiently, track opportunities, and measure engagement over time.

    The Result
    Armed with a clearly defined value proposition and a roadmap for entering new markets, Iregular emerged with the capabilities needed to scale strategically. By establishing direct channels to previously unexplored segments and equipping the team with modern sales tools and processes, the studio is now poised to capitalize on growth opportunities that were previously out of reach. In short, Iregular moved from a reactive, project-by-project approach to a proactive, strategic mindset—setting the stage for sustainable expansion.

  • Cult Nation is a pioneering music label and media production studio known for its forward-thinking approach. Always on the lookout for emerging opportunities, Cult Nation identified a potential new business unit that would leverage both human creativity and artificial intelligence to produce immersive, themed “worlds” of content. These worlds—each defined by a unique narrative, visual language, musical style, and associated merchandise—would form the basis of a scalable, semi-automated creative pipeline designed to captivate audiences and fuel new revenue streams.

    At the outset, Cult Nation had a bold vision but needed clarity on how to turn it into a structured plan. They sought a roadmap for how humans and AI agents could collaborate to generate high-quality creative content and how to position this new offering in the market.

    What Transparent Did

    Transparent began by hosting a series of workshops. Together, we examined the initial concept from multiple angles:

    • Market Alignment: We discussed target audiences, competitive landscapes, and the unique selling points that AI-generated worlds could bring to the creative process.

    • Creative Process Design: Leveraging AI-driven tools for concept art, music composition, narrative generation, and character design, we outlined an overarching workflow. 

    • Prototyping a World: To bring the idea to life, Transparent oversaw the rapid creation of a prototype world. This included mood boards, sketches, and mock-up merchandise. By demonstrating a tangible example, we helped Cult Nation understand how their new product line could look, feel, and resonate with audiences.

    • Operational and Resource Requirements: We outlined the initial infrastructure needed, as well as the human roles required, from creative leads and AI specialists to brand managers and merch designers.

    • Securing Funding and Buy-In: Finally, Transparent assembled a comprehensive financing request package. This included a strategic business plan, projected financial models, and a roadmap for scaling production. The objective was to give Cult Nation’s stakeholders and potential investors a clear vision of how and why this new venture warranted support and how it could become a core growth driver.

    The Result

    For Cult Nation, the outcome was a structured, actionable plan that transformed a visionary idea into a strategic initiative ready for development and investment. Armed with a defined creative process, a prototype “world,” and a financial pitch, Cult Nation now has the blueprint to move forward.

    This shift from concept to implementable plan positions the studio at the cutting edge of the entertainment industry’s evolving landscape. By seamlessly blending human artistry with cutting-edge AI tools, Cult Nation is poised to define new creative frontiers and open up fresh revenue streams—marking a promising future for the brand and its audience.